Monday, May 11, 2009

Netbooks making some enterprise headway in Asia


Analysts believe the current economic climate will drive adoption of netbooks for corporate use in Asia, but IT users say netbooks are not yet positioned as enterprise products and therefore lack necessary vendor support.

Reuben Tan, senior manager for personal systems research at IDC Asia-Pacific, said in a phone interview, the time was right for netbooks to enjoy a bigger presence in the corporate market.

"Now if you talk about IT managers spending x amount of dollars to upgrade their IT infrastructure--that's being scrutinized very carefully," he pointed out. Netbooks, compared to ultramobile portables that cost S$3,000 (US$2,000) or more, offer "very attractive price points" of below S$1,500 (US$1,000), making them more palatable to chief financial officers, especially in the current climate, explained Tan.

Concurring, Jeff Morris, Dell's director of client product management for large enterprise and public sector in the Asia-Pacific and Japan, said in an e-mail: "Business customers are expected to deliver more with smaller budgets so it's natural that IT departments may consider deploying such devices in areas where users are not heavily multitasking between applications.

"We anticipate more businesses to evaluate this form factor, considering the economic climate today."

Accenture's executive partner for communications, media and high-tech Ng Kuo Pin, was also optimistic about the use of netbooks in the enterprise environment. Netbooks, he added, appear to be more suitable for on-the-move job functions. "I can certainly see mobile workforces going in this direction."

According to Ng, backend support is not an issue as netbooks typically come equipped with standard operating systems which can run most corporate applications. In fact, he pointed, netbooks paired with wireless broadband present a "powerful combination".

Concerns over netbook performance, vendor positioning
IT heads ZDNet Asia contacted shared their experiences about evaluating netbooks for their enterprises.

James Loo, chief information officer of logistics and supply chain company YCH Group, said the firm is already using netbooks of some executives, but pointed out that this was not a result of the economic downturn.

"It [was] a trend [that started catching] on last year when our road warriors need lighter and easier-to-carry machines to work with while they are traveling," he explained, adding that such smaller form-factor notebooks were especially useful for those that frequently go on short trips and at the same time require e-mail and Internet access.

According to YCH's standard procedures, such machines need to be "checked in" or registered with the IT department, even if they are personal devices. "We want [them] to be checked and configured properly--with proper software licensing and proper antivirus protection. Therefore there is a register to log their machines, to keep all of them [in] tip-top operating condition and to avoid unnecessary calls to the [IT] support hotline."

To gear up for this, YCH had "invested heavily" in its last three-year IT plan "to re-architect our enterprise applications", said Loo. Companies that may not have done so, he noted, "might have a hard time trying to make access possible with such lightweight machines without affecting performance". The information may also not be in sync and could result in inaccurate information or no visibility on shared data.

Loo concluded: "Our guideline is to [clearly] list out the Do's and Don'ts...as to when it is appropriate for such machines...what tasks the users may have to perform et cetera. This takes away the frustration and sets the right expectation on the netbook's performance and, of course, reduces unnecessary [IT support] calls."

Over at the Hong Kong Jockey Club, its executive director of IT Sunny Lee said the majority of the organization's users use desktop PCs. "We do not see netbooks will replace desktop PCs when we refresh them simply because [netbooks are] still not mainstream for corporate use, he noted.

According to him, the organization will consider netbooks as an additional option for non-business critical notebooks, as it feels that the performance and the security are comparable to notebooks it currently uses. With the increases in CPU power, memory and storage capacities of netbooks, HKJC does not see any performance issues "when running enterprise applications" compared to PCs or notebooks, added Lee.

However, he pointed out that all major vendors currently position netbooks as consumer devices. Only when the netbook is positioned by vendors for enterprise use with corresponding enterprise support and maintenance programs, will HKJC consider it for mission critical enterprise use, said Lee.

IDC's Tan warned, however, that performance issues are a real problem in the current market. "If you want to use [the netbook] as your main office notebook, then obviously when you start to multitask and run six, seven applications in the background, we could get to certain [performance] issues."

Most netbooks are equipped with Windows XP Home version, which is "not an ideal OS for the corporate environment", said Tan: "If you decide to run Vista…you will have issues with performance. If you run the upcoming Windows 7 version for netbooks...I believe it's also limited to [a maximum of] three applications at any point in time.

"Ideally in the corporate environment, you would want something that allows you more flexibility," he pointed out.

Tan added that there have been companies that trialed netbooks thinking that these machines would be suitable for them, and attractive from a price point of view. "[They] realized that after [they] load on [applications such as Microsoft] Outlook, antivirus and [Linux OS]…and everything's running in the background, the performance just doesn't cut it. I guess the concept is attractive, but in reality [it's a] different story.

Having said that, there are some examples where such rollouts have been successful, but it's just not meant for everyone and [every] organization," said Tan.

Wednesday, May 6, 2009

Learn How to Leverage Social Media for Your Business with this Social Media Marketing Kit

HubSpot's free Social Media Marketing Kit gives you the tips and tricks you need to harness the power of the social mediasphere - facebook, digg, del.icio.us, twitter, and many others - to get found by more potential customers, develop meaningful relationships with others in your industry, and position yourself as an expert in your field. Learn:

* Why social media is important for your business
* How to start engaging in social media to reach customers and the media
* What and how to measure results from your social media marketing efforts

The Social Media Marketing Kit contains:

*
Video Webinar (WMV) - "Social Media & Business Marketing" covers all the basics of how to leverage social media for your business. (60 minutes plus Q&A)
* Video Webinar (Flash) - "How to Use Social Media to Attract More Customers" will teach you how to connect with customers online and how to measure your social media efforts.
* Video Webinar (Flash) - "How to Demonstrate the Value of Social Media to Your Boss" will outline how social media fits into your business and how to demonstrate the value of social media to your boss or company.
*
eBook (PDF) - The eBook contains all of the charts, graphs and other materials from the video for handy reference. (49 pages, full color)

Tuesday, February 3, 2009

Paid-search disadvantages

• Competition. Since Pay Per Click has become popular due to its effectiveness, it is competitive and because it is based on competitive bids it can get expensive. CPC/bid inflation has led to some companies reducing PPC activity. Some companies may get involved in bidding wars that drive bids up to an unacceptable-level – some phrases such as ‘life insurance’ may exceed £10 per click.

• Higher costs. If SEO is effective it will almost always deliver a lower CPC.

• Favours big players. For companies with a lower budget or a narrower range of products on which to increase lifetime value it may be not possible to compete. Large players can also get deals on their media spend through their agencies.

• Complexity of managing large campaigns. PPC requires knowledge of configuration, bidding options of the reporting facilities of different ad networks. To manage a PPC account may require daily or even hourly checks on the bidding to stay competitive – this can amount to a lot of time. Bid management software can help here.

• Missed opportunities. Sponsored listings are only part of the SEM mix. Many search users do not click on these, so you cannot maximise the effect.

• Click fraud is regarded by some as a problem, especially in some sectors. Click fraud will be covered in detail in the E-consultancy Best Practice Guide to Paid Search, to be published in the summer, 2006.

Paid-search advantages

• Predictability. Traffic, rankings, returns and costs tend to be more stable and more predictable than SEO. It is more immediately accountable, in terms of ROI, while SEO can take much longer to evaluate.

• More straightforward to achieve high rankings – you simply have to bid more than your competitors, although Google also takes the Quality Score of your ad into account. SEO requires long-term, technically complex work on page optimization, site restucture and link-building, which can take months to implement and for results to occur.

• Faster. PPC listings appear much faster, usually in a few hours (or days if editor review is required).

• Flexibility. Creative and bids can also be readily modified or turned off for particular times. The results of SEO can take weeks or months to be achieved. Content modifications to existing pages for SEO are usually included within a few days. PPC budgets can also be reallocated in line with changing marketing goals (eg: a bank can quickly switch paid-search budget from ‘loans’ to ‘savings’).

• Automation. Bid management systems can help financial predictability through using rules to control bidding in line with your conversion rates to reach an appropriate cost per sale. However substantial manual intervention is required for the best results for different search ad networks.

• Branding effect. Tests have shown that there is a branding effect with Pay Per Click, even if users do not click on the ad. This can be useful for the launch of products or major campaigns.

Friday, December 5, 2008

METHODS OF SPAMMING

SEARCH SPAM
In the search engine world, spam is defined as the manipulation of a web page to give it an artificial boost in the search engine rankings.

Each of the major search engines provide specific guidelines describing what webmasters should and should not do to their web pages in order to achieve a better search engine ranking,thoughthathas not always been the case.

METHODS OF SPAMMING

hidden text
mirror pages

What is "hidden text?"

Hidden text is textual content which your visitors cannot see, but which is still readable by the search engines.

The idea is to load a Web page with keywords and keyword phrases that would be unsightly to visitors but that would improve the page's rankings in the search engine results, and to do so without letting your visitors see the text.

Hidden text is identified as search spam by each of the major search engines.
Using any of these techniques can result in your site being permanently banned from the major search engines

DOORWAY PAGES

Some tools automatically create "optimized" web pages for you. These pages are called "doorway pages" or "advertising pages".

They are supposed to look good to search engines but they are ugly and meaningless to human web surfers. Search engines don't like that kind of automatically created pages and they consider this spam.

MIRROR PAGES

They are exact copy of primary pages but on different domain…

just like some one copies best content from your site and get it published on his own website without your permission....

sooner or later these kind of pages got detected...and got penalty under duplicate content by search engines.

BLACK HAT SEO

Some search engine optimization companies and software tools use unethical techniques and tricks to artificially boost the search engine rankings of a website. These methods are called black-hat SEO.

You might get short term results with these techniques but it is very likely that your site will be banned from search engines if you use them.


BENEFITS OF WHITE-HAT TO

Search engines: they are provided with pages that are easy to understand and that contain the quality information that their visitors search for.

Searchers: They win as they are getting what they ask for from the search engines.

Web site owners: They win as they are getting quality visitors who are interested in what their website has to offer.

Submission To Directories

RULES OF SUBMISSION TO DMOZ
1. Do it once àDon’t repeat until your site is
dropped completely.

2. Do it properly àSpend time in choosing
most suiting category.

3. Be brief àWhile doing description

4. Be accurate àNo vague or misleading info
about your products.

5. Be relevent àDon’t overstuff description
with keywords.

6. Be Patientà6 months to index . Don’t resubmit.

Difference between search engine and Directory
• Search engine is more important. Moreover search engine often use directories as a starting point when crawling the web.

• A listing in open directory also tends to boost your ranking in search engine.

How To Submit To Directories?

• Not only url to submit. Need to research the categories. Then need to provide some information about your site, it's content, your company &contact details.

• Do research on category by using your most important keywords. Study sites listed within the categories.

Submitting To Yahoo Directory

• Be very careful & advanced research needs to be done before submitting to yahoo directory.

• It can cost you $299 for nothing.

Express Submission Paid

• Fee based site suggestion service for website.A member will have a look at your site and revert in 7 days.

• Payment doesn’t guarantee inclusion in directory,site placement.

• Secret is to choose the most appropriate category and carefully crafted description of the site that contains your main keyword with too verbose.
Submitting To Open Directories

• DMOZ is used by other directories so if you are listed in DMOZ you’ll show up on other search engine & sites too.

Procedure

• Submit
• Wait for 3 months.
• Follow up email with category editor.
• Wait for 3 months.
• Escalation email to category editor above your editor .
• Wait 3 months.
• Ask for assistance in open directory forum.
• Wait for 1 month.
It can be time consuming but taking a little time & care with your submissions can pay dividends for your site for years to come.

Optimizing Web Pages

Optimizing Web Pages
Improving the Structure of the website, to optimize its potential for better search engine rankings.
Goals of structuring, or restructuring, a web site:

Improving the user experience

Improving the “crawlability” of the site

Increasing the ranking of individual web pages within the site, and “broadening the profile” of our most important pages.

Getting more pages into the search engines’ index, also known as “index penetration.”

Logical Structure (Human)

How to create a good user experience without hurting your search engine rankings.
The Content Pyramid
The World Wide Web

• The Pyramid is what I used to call the Network.

• What happens on the web matters, in terms of how other sites talk about and link to your site.

• The Context of an inbound link “frames” the user’s experience, along with the page to which the visitors is sent

• When the page on your site matches what the visitor expected when they clicked the link, you’re likely to have a happy visitor.

First Tier: Your Home Page

• The First tier of the pyramid, the homepage, is where the most visitors enter most web sites.

• On your home page, you establish what your site is about, what you offer, etc. – in many ways you frame the user experience from this point

• Your home page is likely to be visited by more people, more often, than any other page on your site.

• If it’s easy for people to find what they’re looking for from the home page, you win.

Second Tier: Categories [“Roadmap Pages”]

• It is the set of category or directory pages that lead them closer to their goal. Eg: In an e-commerce site selling

widgets, there might be categories for “colored widgets,” “large widgets,” “chrome widgets,” etc.

• The Second tier, for most sites, will also include the ultimate roadmap, a site map pages. This is a page that simply carries a link ( and brief description) to many other pages on your site.

• The Second tier of the site is really any page that’s linked to from the home page (assuming that spiders can follow the link)

Third Tier: Content [“Destination Pages”]

• The Third tier is where most of your important content will reside, if you have a typical web site.

• For eg:-In an online shopping site, the third tier is usually where you’ll find the actual product detail pages.

• A visitor typically moves from the home page to a roadmap page, then to a destination page. If destinations are very popular then you have direct links from the home page.eq: Desc of features and benefits, pricing etc.

• From an SEO perspective, the third tier is anything that’s two clicks away from the home page.

Logical Structure (Human) (cont…)

Tier Four : Deep Content

• Creating a third tier may be all that is needed in many cases.

• Even sites that are basically three-tier structures may have supporting pages (shipping rates, product color charts, etc.) that make u a fourth tier in the user’s experience.

• The Fourth tier is three clicks away from the home page, and special steps may have to be taken to get the search engine to find this content
Designing the “Spider” Structure

Most Websites have a lot of “content overhead” for human visitors, that we really don’t want showing up in search results. Things like the privacy policy, terms of use, contact forms, etc.

Google’s PageRank system makes us pay an even heavier price, because every link we point to one of these “overhead” pages steals PageRank from the pages that we’re trying to get ranked.

Few years ago, the only way to “hide” these links from the search engines was with JavaScript, Flash, or other not-so-user-friendly methods. Now we use a “nofollow” attribute on links. Now we can control the flow of PageRank through our sites, without having to make messy compromises or damaging our site’s usability.

Using Anchor Text for Link Reputation

It is point links at the pages you’re trying to get ranked, using all of the search terms that you want the page to rank for.
Make sure that you cover your bases and have anchor text for every variation of every search term for every page, at least once or twice. This means cross linking from one page to another, using keywords in the text of the link.

Eq: Page A ranked for “Purple monkey hats” then you put a link from page B to A, with “purple monkey hats” in the text. Page B has sent some link reputation to Page A. Page A should rank just a little higher, when people search for purple monkey hats.

Improving Index Penetration
Index Penetration – How many and which pages are actually getting indexed by the search engines.

To a search engine, a page that isn’t in their index may just as well not exist. If you’re pointing links at pages that aren’t getting indexed, the PageRank is passing out through those links into the other. Therefore, it is important in the long run to know which pages are getting indexed, which aren’t, and to take steps to improve.